The necessity of starting an analysis of the transformation of modern marketing under the influence of artificial intelligence (AI) technologies and neural networks is substantiated. Artificial intelligence and neural networks have become an integral part of marketing strategies, opening up new opportunities for personalization, optimizing processes, and increasing the effectiveness of communications with clients. These technologies allow companies to collect and analyze large volumes of consumer data, predict their behavior, and create personalized advertising campaigns, which significantly increase the accuracy of targeting and conversion. It is argued that artificial intelligence and neural networks automate routine marketing processes, such as processing customer requests, creating content, and managing campaigns in real-time. Classified examples of successful implementation of artificial intelligence and neural networks in the world's largest companies, such as Amazon, Netflix, and Google, and analyzes their impact on marketing strategies. It has been proven that implementing AI and neural networks is becoming a key factor for increasing competitiveness, improving interaction with clients, and increasing ROI.