Foreign direct investment is a key driver of economic growth, and Investment promotion agencies play a central role in attracting and facilitating investment. However, traditional promotion strategies have become less effective due to increasing global competition, digital transformation, and evolving investor priorities. This paper explores how Artificial Intelligence is reshaping foreign investment promotion and facilitation by enabling predictive analytics, automation, and personalized investor engagement. Unlike existing studies, it combines theoretical insights with real-world case studies, offering a practical framework for investment promotion agencies to integrate AI effectively.

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The Role of AI in Shaping the Future of FDI Promotion and Facilitation Strategies

  • Kaloyan Kolev

摘要

Foreign direct investment is a key driver of economic growth, and Investment promotion agencies play a central role in attracting and facilitating investment. However, traditional promotion strategies have become less effective due to increasing global competition, digital transformation, and evolving investor priorities. This paper explores how Artificial Intelligence is reshaping foreign investment promotion and facilitation by enabling predictive analytics, automation, and personalized investor engagement. Unlike existing studies, it combines theoretical insights with real-world case studies, offering a practical framework for investment promotion agencies to integrate AI effectively.