The Impact of the Technical Capabilities of Big Data in Promoting Creative Performance: An Exploratory Study in the Korek Telecom Company for Communications in the Northern Region
摘要
The research aims to determine the impact of technological capabilities in their dimensions (communication, compatibility, and modularity) and their role in Promoting creative performance in Korek Telecom Company in Northern Region. Variables affecting positively on creative performance as each individual is capable of creativity, but there are various difficulties that hinder this creativity, hence the idea of this study came to try to identify the role that technological capabilities play in enhancing creative performance and applying its dimensions (creative performance exploratory, exploitative creative performance), and then the survival of the organization in the initiative mode and not reaction. After the crystallization of the theoretical framework, the research model was formulated to reflect the nature of the influencing relationship between the variables, then the hypotheses were developed to be tested in Korek Telecom Company for the purpose of diagnosing the impact of the dimensions of technological capabilities and their role in enhancing creative performance. As it was relied on personal interviews and a questionnaire in order to collect data in the field of research, it was tested by a group of statistical programs represented by (EXCEL) and (SPSS 23). The research reached a set of conclusions, the most important of which is the existence of an influence relationship between technical capabilities and the dimensions of creative performance, in addition to making recommendations, the most important of which is the need for the researched organization to keep pace with modern technologies and tools necessary for the big data work environment, the company's investment of the latent energies and creative ideas available to the employees of the company and encourage them Supporting them and providing an environment conducive to creativity.