The study aimed to explore the relationship between digital marketing and organizational performance, as well as its impact on customer satisfaction. A systematic review of the scientific literature used to analyze previous research related to this topic. The study focused on how digital tools improve corporate performance and achieve customer satisfaction through personalized and responsive marketing experiences. Evidence indicated that digital marketing contributes significantly to improving corporate performance by providing broad opportunities to reach new markets at a lower cost compared to traditional marketing. Digital analytics tools also help make informed decisions based on customer data, which enhances the effectiveness of marketing operations. Digital marketing also contributes to increasing customer satisfaction by providing a personalized and interactive experience. Customers can easily interact with the brand across multiple digital channels, which increases levels of satisfaction and loyalty. Therefore, it is important for companies to adopt multi-channel digital marketing strategies to ensure a consistent customer experience.