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This study explores the critical intersection of service design and business strategy, emphasizing the need for organizations to align these two aspects to achieve superior project solutions. The study investigates how integrating service design principles with strategic business objectives leads to enhanced customer experiences, operational efficiency, and competitive advantage. The paper discusses various models and approaches used in different industries, comprehensively analyzing their effectiveness in addressing stakeholder needs. Through a blend of theoretical insights and practical case studies, the study presents a nuanced understanding of the synergies between service design and strategic planning in contemporary business contexts.

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Augmenting Business Strategy with Integrated Service Design for Maximum Stakeholder Value in Project Management

  • 会议论文

  • 发表日期：

    2025年

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  • Mounir El Khatib,
  • Abdulla Alawadi,
  • Shaima AlHarmoodi,
  • Mohamad Alnuaimi,
  • Ahmed Ankit,
  • Haitham M. Alzoubi

摘要

This study explores the critical intersection of service design and business strategy, emphasizing the need for organizations to align these two aspects to achieve superior project solutions. The study investigates how integrating service design principles with strategic business objectives leads to enhanced customer experiences, operational efficiency, and competitive advantage. The paper discusses various models and approaches used in different industries, comprehensively analyzing their effectiveness in addressing stakeholder needs. Through a blend of theoretical insights and practical case studies, the study presents a nuanced understanding of the synergies between service design and strategic planning in contemporary business contexts.