This chapter delves into the crucial product decisions in vending retail marketing, focusing on product assortment, product-channel benefits, customization, and brand identity. Vending machines offer a highly flexible product assortment, allowing easy introduction and removal of products and customization based on consumer preferences. Despite limitations such as limited stock capacity, vending channels have evolved with technological advancements to include diverse payment methods and automated convenience stores with broader product ranges. Convenience, a pivotal product-channel benefit, is redefined in modern vending through enhanced consumer trust, quick service, and low-effort transactions. Product customization in vending has expanded beyond simple adjustments to include a variety of features across different products. Brand identity in vending is shaped by strategic brand name selection, creative design integration, and the ability to fit into various environments, thereby adding value and differentiating the vending products and services.