Artificial intelligence technologies have been widely used in financial services over the last decade, which have helped to reshape how financial institutions operate, interact with customers, and create/add value to existing services. This paper develops a value co-creation model encompassing service providers, consumers, data, AI technological applications, and their resultant co-created values in the financial services domain. This paper looks at four representative financial services—alternative creditworthiness, customized pricing, financial service automation, and personalized financial management—to clarify the integration of customer resources (primarily data) and provider resources (AI technologies) in the transformation process that yields tangible value for financial services and applications. This approach allows a nuanced understanding of how these resources are synergistically combined and leveraged to create innovative, value-added financial solutions.