This chapter explores the evolving role of Guarantees of Non-Repetition (GNR) in the digital age, focusing on how technological advancements, particularly in surveillance capitalism and algorithmic decision-making, impact transitional justice efforts. GNR is a forward-looking pillar aimed at preventing future human rights violations by addressing systemic causes of past abuses. The chapter analyzes how the rise of surveillance technologies and the influence of economic actors necessitate rethinking GNR frameworks, especially in Latin America. It delves into the fragmentation of regulatory ecosystems, the digital divide, and the challenges of ensuring equitable access to technology. The chapter also addresses the role of AI in the digital welfare state, highlighting concerns around algorithmic discrimination and data commodification. By examining the intersection of technology, business, and human rights, the chapter argues for the adaptation of GNR strategies to safeguard human rights in increasingly digitized societies.