As a businessman, Alex Osborn recognized the crucial contribution creativity and creative thinking made to individual and organizational success. After retiring from the world of advertising, Osborn dedicated himself to the promotion of creative education. Is Yankee Ingenuity Becoming a Lost Art is a speech Osborn delivered to students at Macalester College in 1958. In this speech, Osborn describes the nature of creative thinking, and specifically the components of the creative process, and how imperative creativity skills are to success in work and in life.

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Is Yankee Ingenuity Becoming a Lost Art?

  • Alex F. Osborn

摘要

As a businessman, Alex Osborn recognized the crucial contribution creativity and creative thinking made to individual and organizational success. After retiring from the world of advertising, Osborn dedicated himself to the promotion of creative education. Is Yankee Ingenuity Becoming a Lost Art is a speech Osborn delivered to students at Macalester College in 1958. In this speech, Osborn describes the nature of creative thinking, and specifically the components of the creative process, and how imperative creativity skills are to success in work and in life.