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With the development and launch of the ChatGPT chatbot, interest in the subject of AI grew, which was also reflected in the field of media. The goal of this paper is to research the media coverage of AI in Croatian online media. In the research was applied a quantitative content method to determine the volume of coverage, dominant topics, journalistic approach, geographical context, and tone and stance of analysed articles that Croatian news websites wrote about in the context of AI and ChatGPT.

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From Entertainment to Science: Media Coverage of ChatGPT and AI

  • 章节

  • 发表日期：

    2025年

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  • Vesna Kalajžić,
  • Marijana Ražnjević Zdrilić,
  • Katarina Alvir

摘要

With the development and launch of the ChatGPT chatbot, interest in the subject of AI grew, which was also reflected in the field of media. The goal of this paper is to research the media coverage of AI in Croatian online media. In the research was applied a quantitative content method to determine the volume of coverage, dominant topics, journalistic approach, geographical context, and tone and stance of analysed articles that Croatian news websites wrote about in the context of AI and ChatGPT.