The aim of the paper is to gain an insight into the media image of the development and regulation of artificial intelligence by researching and analyzing articles on the most read portals in the Republic of Croatia. For the research period, one year was taken, starting from the day of the release of the chatbot ChatGPT to the public, November 30, 2022, until November 30, 2023. The research included 175 articles. The method of quantitative and qualitative content analysis was applied. The researched portals showed, among others, an interest in following the topic of development and regulation of AI, writing about innovations, general topics, fraud and abuse, application and strategy of AI development, fear of uncontrolled development, and other related topics on a dominantly European and global, and to a lesser extent, national level. The paper contributes to the research of media coverage of artificial intelligence.