The Impact of E-Commerce Application on Organizational Performance in Commercial Banks
摘要
The objective of this study is to assess how the application of e-commerce, encompassing electronic payment, electronic marketing, and electronic customer service, affects the performance of employees within commercial banks. The research included a population of 15,390 employees, and a convenience sampling method was employed to align with the study's requirements. Utilizing a descriptive-analytical approach, the study gathered data through a questionnaire containing 36 items designed to evaluate the dimensions of the variables. A total of 450 questionnaires were distributed to the target sample, yielding 390 analyzable responses, which equates to a response rate of 92.9%. Various statistical tests were conducted to analyze the data and evaluate the hypotheses, utilizing the SPSS software. The findings indicated a statistically significant effect of e-commerce application on organizational performance. Furthermore, both the level of e-commerce application and organizational performance were determined to be high. The study recommended that commercial banks should actively participate in e-commerce, as it directly influences their global presence, resulting in increased revenues and profits.