The chapter studies the portrayal of Lord Kṛṣṇa in Śrīmad-Bhāgavatam, folklore, and selected children’s literature from India. It traces the journey of the character of Lord Kṛṣṇa, and his surroundings through literature from India. The selected writings of Bhakti period (1375–1700) have been analysed and a comparison has been made between the literature of the past and that of the contemporary India. Chandamama, a children’s magazine that was in vogue in the 1900s, and the comics of Amar Chitra Katha are the primary sources of children literature that the chapter utilises. Through an unravelling of the universal components related to the Hindu God, the chapter ponders into what makes Lord Kṛṣṇa a mesmerising and magnificent force for children. That comics and children literature related to Lord Kṛṣṇa act as a medium of imparting his message to the readers, is a fact well acknowledged by the elderly people. How has the portrayal of Lord Kṛṣṇa’s character been adapted to the present times; what elements have changed and what have remained constant during the spatio-temporal journey of Lord Kṛṣṇa’s character have been dealt in the present chapter. The chapter, by making a comparative study, strives to explore how the reading taste of the generation has shifted.