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The purpose of this chapter is to make the highly theoretical concept of OI ‘intelligent’ in practice by locating it in the real world. We demonstrate Organisational Identity’s substantive, practical value by sharing the story of a global, multinational organisation that used Organisational Identity as a secure anchor, steady frame of reference, and an innovation fountainhead during its three-year transformation journey. As anchor, in providing the organisation with a stable, secure, and supported place in the changing world. As frame of reference, in positioning, directing, and guiding the organisation. As fountainhead, in triggering the organisation to critically-reflectively (re)think about and act afresh and innovatively.

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Organisational Identity as Anchor, Frame of Reference, and Fountainhead in Engaging with the Current Hyper-Turbulent and Hyper-Fluid World

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  • 发表日期：

    2025年

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  • Theo H Veldsman,
  • Dieter Veldsman

摘要

The purpose of this chapter is to make the highly theoretical concept of OI ‘intelligent’ in practice by locating it in the real world. We demonstrate Organisational Identity’s substantive, practical value by sharing the story of a global, multinational organisation that used Organisational Identity as a secure anchor, steady frame of reference, and an innovation fountainhead during its three-year transformation journey. As anchor, in providing the organisation with a stable, secure, and supported place in the changing world. As frame of reference, in positioning, directing, and guiding the organisation. As fountainhead, in triggering the organisation to critically-reflectively (re)think about and act afresh and innovatively.