By exploring the potential of liminal design for museums and exhibitions through the intentional juxtaposition of the familiar and the unfamiliar, we offer perspectives to ignite visitors’ imagination. The theoretical framework connecting liminality, transformative experiences, and juxtaposition anchors a practical three-step model that showcases how museums can offer liminal experiences with narrative engagement, optimal abstraction, and suspension of disbelief. Concepts are illustrated with examples, including the Seattle Asian Art Museum, Victoria and Albert, Brera, and the Louvre Abu Dhabi. The specific dynamics of interactive technology, immersive exhibits, and multimedia are discussed as additional thresholds and juxtapositions creating liminality that can offer deeper and more meaningful visitor experiences.