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This study delves into the crucial role of customer reviews and ratings in shaping consumer behavior within online marketplaces. It employs advanced analytical techniques to uncover the underlying mechanisms driving purchasing decisions. Customer reviews provide authentic, nuanced insights beyond product specifications, while ratings offer a quick performance summary. The research aims to bridge the gap in understanding this dynamic relationship and provide practical strategies for businesses to optimize sales through customer feedback. Ultimately, it contributes significantly to comprehending consumer behavior in the digital age of online commerce. By synthesizing existing literature, conceptual models, and potential hypotheses, the study seeks to provide valuable insights into the nuanced connections shaping consumer decision-making in the online realm. Through a systematic analysis of the theoretical underpinnings, this research aims to contribute to a deeper understanding of how customer reviews and ratings impact purchase behavior, offering implications for both academics and practitioners in the e-commerce domain.

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A Theoretical Study on Assessing the Relationship Between Customer Reviews, Ratings and Purchase Behavior in Online Market Places

  • 会议论文

  • 发表日期：

    2025年

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  • M. Dharshne,
  • M. Mohanasundari,
  • A. Dhanashree,
  • M. Hariharan,
  • M. Monisha,
  • K. Srimathi

摘要

This study delves into the crucial role of customer reviews and ratings in shaping consumer behavior within online marketplaces. It employs advanced analytical techniques to uncover the underlying mechanisms driving purchasing decisions. Customer reviews provide authentic, nuanced insights beyond product specifications, while ratings offer a quick performance summary. The research aims to bridge the gap in understanding this dynamic relationship and provide practical strategies for businesses to optimize sales through customer feedback. Ultimately, it contributes significantly to comprehending consumer behavior in the digital age of online commerce. By synthesizing existing literature, conceptual models, and potential hypotheses, the study seeks to provide valuable insights into the nuanced connections shaping consumer decision-making in the online realm. Through a systematic analysis of the theoretical underpinnings, this research aims to contribute to a deeper understanding of how customer reviews and ratings impact purchase behavior, offering implications for both academics and practitioners in the e-commerce domain.