Factors Modeling the Consumer Adoption of Electric Vehicles in Varanasi, India – An Extended UTAUT Model
摘要
It is known that Electric Vehicles substantially reduce transport fuel consumption and carbon emissions. Therefore, governments worldwide promote EVs. The Government of India (GoI) has also launched a series of policies and schemes to help promote the adoption of electric vehicles. The first national mission document, the “National Electric Mobility Mission Plan”, was launched in 2013, followed by “FAME (Faster Adoption and Manufacturing of (Hybrid & Electric Vehicles),” in 2019. Other than this, different states have also produced different state policies to promote the adoption of electric vehicles. With different market players like TATA Motors and Mahindra producing electric cars for Indian consumers, it becomes essential to study the willingness of people to adopt this technology at the consumer level. To study this, we will apply the Unified Theory of Acceptance and Use of Technology (UTAUT) model and assess the factors involved in adopting the EV at the consumer level in Varanasi, India. The study will help in understating the willingness of people to adopt electric vehicles and also expand on the knowledge of how to promote these automobiles. It will eventually lead to identifying the needs of people in the sector of electric vehicles to form better sustainable transportation.