The safety of vulnerable road users is a key priority for road safety worldwide. One of the most vulnerable road users group on the road is pedestrians. Every user on the road is also a pedestrian at some point in the transport chain (vehicle access; transfer between vehicles). In everyday transport, designated pedestrian crossing point (vehicle-pedestrian interaction) is one of the road safety risk points for pedestrians. Previous research has shown that several factors can influence pedestrian priority, but most of this research has looked at the problem from the pedestrian's perspective. Our research aimed to investigate which factors increase the drivers’ willingness to give priority to pedestrians the most. We developed a self-reported questionnaire for drivers. The questionnaire included questions on the socio-demographic characteristics and driving habits of car divers and infrastructure design. The results were analyzed using descriptive statistics. We identified two factors that increase the willingness to yield to pedestrians at signalized pedestrian crossings, both collectively and at the subgroup level. Our results can be used in several areas: infrastructure planning, transport education, and enforcement.