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This research aims to identify how AI could improve the concept of digital marketing to help Small and Medium-sized Enterprises (SMEs) in Jordan. Through surveying 125 Jordanian SMEs, the research paper discusses AI tool adoption, its efficacy, the difficulties faced, and the possibilities of future AI advancements. The study emphasized the fact that though the application of AI is touted as a means of enhancing customer interaction and promoting friendly marketing strategies, multiple challenges affect SMEs, exceptionally high implementation costs, severe scarcity of technical personnel, and data privacy issues; all of which need to be overcome for better business performance. Nevertheless, based on the responses, SMEs remain ready to adopt AI, meaning there is a good starting point for firms looking to go through the digital transformation process. Such a conclusion strengthens demand for specific development and educational programs focused on the SMEs’ AI capabilities enhancement, presenting policy recommendations for those who want to support AI growth and development.

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Empowering SMEs in Jordan: Leveraging Artificial Intelligence for Digital Marketing Success

  • 章节

  • 发表日期：

    2025年

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  • Mahmoud Abouraia,
  • Ayman Bassam Nassoura,
  • Hothefa Shaker,
  • Fadi Abdelfattah,
  • Hisham Madi

摘要

This research aims to identify how AI could improve the concept of digital marketing to help Small and Medium-sized Enterprises (SMEs) in Jordan. Through surveying 125 Jordanian SMEs, the research paper discusses AI tool adoption, its efficacy, the difficulties faced, and the possibilities of future AI advancements. The study emphasized the fact that though the application of AI is touted as a means of enhancing customer interaction and promoting friendly marketing strategies, multiple challenges affect SMEs, exceptionally high implementation costs, severe scarcity of technical personnel, and data privacy issues; all of which need to be overcome for better business performance. Nevertheless, based on the responses, SMEs remain ready to adopt AI, meaning there is a good starting point for firms looking to go through the digital transformation process. Such a conclusion strengthens demand for specific development and educational programs focused on the SMEs’ AI capabilities enhancement, presenting policy recommendations for those who want to support AI growth and development.