Green technologies are increasingly recognized as essential tools for boosting sustainable business ventures in the Middle East. This article aims to analyze the potential of green technologies, including renewable energy sources, energy-saving technologies, eco-materials and water-saving technologies, to make business environmentally sustainable in the region. It explores the opportunities arising from green technologies from environmental, economic and social perspectives and examines the gaps companies see in their implementation, including costs, ignorance and policies. It is in this context that this article seeks to contribute to the existing literature on sustainability and innovation by providing an exploration of green technologies and their implications for business opportunities in the field.