This research aims to advance the knowledge on the use of artificial intelligence (AI) in predictive marketing with its use, efficiency, and problems encountered during its implementation in different sectors. The ability of artificial intelligence in vast consumption of analytical data and clienteles makes predictive marketing a powerful contact that can enrich personalization, improved focusing as well as elevated marketing ROI. The current research employs a survey design to gather data from 170 marketing professionals with different organizational affiliations. It is revealed that AI has been taken up in the context of predictive marketing with a relatively high prevalence, an insight that was found most dominant within fields including customer segmentation and recommendation. Customers also revealed increased customer sales and better campaign results through using artificial intelligence. Nevertheless, it is vital to understand that several problems remain—data protection, legal requirements, and existing skills shortage in the people. In summary, this work established that AI has the possibility to change the nature of predictive marketing but highlighted that it could only be realized once these research questions are addressed. That is why the findings of this study are essential for organizations interested in using AI in marketing, as well as enhance understanding of the strategic uses of AI and practical challenges faced in actual applications.