The study investigates the role that social media plays in enriching people’s interpersonal relationships and business connections, as well as in sharing information, thus influencing the cultural and social life of a nation. Further, it investigates how social media can assist in brand awareness and customer attraction to Jordan’s business sector, particularly the Small and Medium-sized enterprises (SMEs) that leverage social media to widen market access. In this sense, social media has become a more powerful tool for raising brand awareness but seems to have a smaller effect on sales and revenues. It presents the results of a survey completed by 400 participants, which elicits information about Jordanian users’ activities, perceptions of the benefits, and protagonists’ obstacles associated with social media. It adds insights proffering social media for social and economic improvement in Jordan’s technological advancement.