This chapter outlines the theoretical frameworks underpinning this study, situating discourse analysis as a critical tool for examining how language shapes perceptions and responses to societal issues. Discourse is approached as a medium through which meaning is constructed within specific contexts, deeply intertwined with power dynamics and social hierarchies. Critical Discourse Analysis (CDA) is employed to scrutinise power relations and societal inequalities in text and talk. Additionally, the Discourse-Historical Approach (DHA) is utilised to uncover the historical and cultural factors that influence discourse surrounding Violence against Women and Girls (VAWG). Framing Theory and Thematic Analysis are used to identify the underlying structures and organisational patterns within this discourse, while Feminist Discourse Analysis (FDA) critically assesses how language both reinforces gender biases and serves as a tool for resistance and empowerment. The chapter also addresses the role of social media in shaping narratives around VAWG, incorporating intersectionality and cultural relativism to account for the diverse impacts of VAWG experiences, while Transitivity analysis, grounded in Halliday’s Systemic Functional Linguistics, is employed to examine how grammatical choices construct agency, responsibility, and power in discourse surrounding VAWG. Furthermore, the chapter investigates the psychological dimensions of discourse, emphasising the profound effects of language on the lives of survivors. By adopting this interdisciplinary approach, the chapter aims to unravel the complexities of discourse surrounding VAWG and inspire readers to advocate for meaningful change.