This chapter draws upon Brazilian discourses of translation as anthropophagy, and especially Haroldo de Campo’s notion of transcreation, as it examines how Shakespeare has been translated onto the stage in North-Eastern Brazil. The chapter focuses on Rio Grande do Norte-based theatre group Clowns de Shakespeare, and how their production Sua Incelença, Ricardo III harnesses and mediates between both local and global cultural forms and practices. Importantly, while this transcreative approach is shown to help make Shakespeare more accessible to non-Anglophone audiences, the chapter stresses that it does so in ways that challenge how the cultural practices and the people of North-Eastern Brazil have been marginalised and stereotyped.