When Disney opened The Living Seas pavilion at Epcot in 1986, Disney tourists were transported to “Seabase Alpha,” an imaginary ocean research facility of the future that emphasized ecology and environmentalism instead of relying on the nostalgia and fantasy common to the Magic Kingdom. In 2001, faced with dwindling crowds, Disney began to transform the pavilion to focus on the characters from the Pixar film Finding Nemo, with the attraction renamed The Seas with Nemo and Friends. In this essay Jennifer A. Kokai draws particular attention to the diminishment of live non-human creatures in favor of more easily controlled and anthropomorphized animals which she terms “Nemofication.” Many theme parks, like Disney, lean into this anthropomorphization with the idea that it will inspire guests to care more about the natural world, but at the same time the framing choices built into the attractions ironically provide ecologically unsustainable choices, poor information, and shallow thinking as examples for visitors. The removal of the word “living” from the attraction’s title corresponds with the diminishment of the tourist’s ability to engage actively–to perform–within it. Visitors no longer imagine themselves as future adventurers and furtherers of science, but rather just revisit memories of the Finding Nemo films.

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The Nemofication of Nature: Animals, Artificiality, and Affect at Disney World

  • Jennifer A. Kokai

摘要

When Disney opened The Living Seas pavilion at Epcot in 1986, Disney tourists were transported to “Seabase Alpha,” an imaginary ocean research facility of the future that emphasized ecology and environmentalism instead of relying on the nostalgia and fantasy common to the Magic Kingdom. In 2001, faced with dwindling crowds, Disney began to transform the pavilion to focus on the characters from the Pixar film Finding Nemo, with the attraction renamed The Seas with Nemo and Friends. In this essay Jennifer A. Kokai draws particular attention to the diminishment of live non-human creatures in favor of more easily controlled and anthropomorphized animals which she terms “Nemofication.” Many theme parks, like Disney, lean into this anthropomorphization with the idea that it will inspire guests to care more about the natural world, but at the same time the framing choices built into the attractions ironically provide ecologically unsustainable choices, poor information, and shallow thinking as examples for visitors. The removal of the word “living” from the attraction’s title corresponds with the diminishment of the tourist’s ability to engage actively–to perform–within it. Visitors no longer imagine themselves as future adventurers and furtherers of science, but rather just revisit memories of the Finding Nemo films.