The chapter gives an overview of the innovative use of virtual reality (VR) and augmented reality (AR) in the context of tourism experiences. More precisely, it defines these concepts within tourism showing their development in the scientific literature and the practice. In addition, it gives an overview of the current state of technologies for providing innovative VR and AR experiences. As discovered, there are many different technologies available on the market for providing VR and AR experiences. As they are technology-orientated, they are greatly influenced by developments in the fields of computers and technology. In particular, VR and AR are increasingly being used in tourism as innovative ways to develop or enhance tourist experiences, as well as promotional tools. In this chapter, we show four selected cases of using VR in tourism: (1) an app for accessing tourism destinations, (2) virtual reality museum, (3) destination marketing, and (4) in-flight entertainment. The chapters also show five short cases of the successful use of AR through different AR technologies in different countries in the fields of cultural heritage, amusement parks, zoos, hotels, and cities. Although scientific interest in VR and AR is growing, practical application is still slow, but with promising prospects for the future.