Artificial intelligence (AI) is continuously transforming the tourism industry. It has enhanced the traveller’s experience by introducing AI-enabled services and improved the productivity of the tourism industry (accommodation, transportation, food and beverage sectors, recreation and travel services, etc.) by reducing costs and optimizing resources. From the travellers’ standpoint, this chapter illustrates how tourism firms can integrate different forms of AI (AI-enabled services) to transform travellers’ experiences. Furthermore, by displaying examples of AI-enabled services (chatbots, service robots and generative AI), this chapter shows that AI can radically change the traditional way of interaction between travellers and frontline employees and challenge the role of humans. We also underline the potential challenges of AI in tourism services.