This text proposes a reflection on the role assumed by the Interuniversity Research Center on Gender Cultures in the construction of a program of actions, which promotes gender perspective as a fundamental analytical category. By describing the objectives and purposes of the Centre, we examine the contribution that the university can make to the cultural change necessary to overcome the gender discrimination deeply rooted in our society. The multidisciplinary vision promoted by the Center constitutes one of the essential cornerstones, just as the role played by design is of relevance in this context, which, by its nature, is a point of convergence, a connector of different knowledge. But it is also appropriate to consider the strategic role played by the Centre, which has favored the growth of knowledge and the establishment of research groups within each university and which has strengthened thanks to the network and its relationships precisely, facilitating the development of awareness projects such as the University against gender violence described in the text as a model of interaction and dialogue.