An industry breathes a sigh of relief: Finally, customers can shop again without a mask. No fogged glasses, no crumpled ears, and no grumpy rushing to get everything necessary done quickly. Instead, relaxed faces with red-painted lips and curious noses that had to hide behind fleece for so long. People are strolling through the shops again, being seduced into consuming by soft music and pleasant scents. This is the mood that is hoped will be encouraged in the department store and the supermarket. So: reduce the pace and interest the customer in the offer with targeted stimuli. Only those who take their time, not simply working their way through their shopping list, will see which other products are on the shelves.