This chapter outlines the framework of the study, presenting its objectives, research questions, and methodological approach. It details the methods employed, including desk research and qualitative interviews, and defines the criteria and processes used to gather and analyze data. The chapter also provides an overview of the relevant literature on the topic, reviewing key publications that have addressed the subject in the past. Additionally, it briefly introduces the respondents and offers a more detailed description of the companies they are involved with. This establishes the structure of the research and lays a solid foundation for investigating the strategies and challenges faced by independent jazz micro-labels.