Artificial creativity is presented as a counter to Benjamin’s conception of an “aura” in art. Where Benjamin sees authenticity as art’s critical element, generative artificial intelligence operates as pure inauthenticity. Two elements of purely inauthentic art are described: elusiveness and reflection. Elusiveness is the inability to find an origin-story for the created artwork, and reflection is the ability for perceivers to impose any origin that serves their own purposes. The paper subsequently argues that these elements widen the scope of artistic and creative potential. To illustrate, an example is developed around musical improvisation with an artificial intelligence partner. Finally, a question is raised about whether the inauthentic creativity of AI in art can be extended to human experience and our sense of our identities.