Visual communication has become an integral part of our lives, as we encounter it at every turn in the environment around us. Information must be hence designed in a way that it is found and understood as quickly as possible. Therefore, we studied the effect of typography and colour on the recognition and perception of information in visual media. We prepared 20 samplers on which we applied four five-letter Slovenian words. The samplers were divided into four sections, i.e. words with different typefaces, words coloured in a random colour, words where only one word was coloured in a fully saturated hue, and finally, a sampler where the type size of one of the four words shown was enlarged by a factor of two. Thirty-five participants took part in the experiment, which was conducted using an eye-tracker device (Tobii Fusion Pro). The participants looked at different samplers for a short period of time and then had to answer which word they saw first. The frequency of words answered were used to analyse the results. The statistical analysis of the results showed that the type size had the greatest influence on the recognition of information.