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Don Lehmann is a legend in marketing. My colleagues have done an excellent job putting Don’s contributions on models, measurement, and metrics into perspective as to how they have shaped the field in general and their own work in particular. Anything incremental I could add to that would only be marginal at best. In thinking about what I would write, I concluded that I could make my most significant contribution to this collection by talking about my relationship with Don in the 1980s, the best period of my professional life! Don is a legend in many arenas. Joel Huber refers to Don as a football coach, weightlifter, an ironic wit, and a devoted husband and father. His production of doctoral students is without peer. He is also a legendary mentor to junior faculty. I was a beneficiary of this trait.

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Don Lehmann: My Reflections on a Time Gone By

  • 章节

  • 发表日期：

    2026年

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  • Joel H. Steckel

摘要

Don Lehmann is a legend in marketing. My colleagues have done an excellent job putting Don’s contributions on models, measurement, and metrics into perspective as to how they have shaped the field in general and their own work in particular. Anything incremental I could add to that would only be marginal at best. In thinking about what I would write, I concluded that I could make my most significant contribution to this collection by talking about my relationship with Don in the 1980s, the best period of my professional life! Don is a legend in many arenas. Joel Huber refers to Don as a football coach, weightlifter, an ironic wit, and a devoted husband and father. His production of doctoral students is without peer. He is also a legendary mentor to junior faculty. I was a beneficiary of this trait.