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This volume contains a selection of published works coauthored by Don Lehmann on the methods, models, and metrics relevant to research in marketing. It is one of the larger volumes and appropriately comes first because how we measure, organize, and link what we know about market behavior is central to generating theoretical, welfare, and practical insights.

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Introduction to Don Lehmann’s Articles on Methods, Models, and Metrics

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  • 发表日期：

    2026年

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  • Joel Huber

摘要

This volume contains a selection of published works coauthored by Don Lehmann on the methods, models, and metrics relevant to research in marketing. It is one of the larger volumes and appropriately comes first because how we measure, organize, and link what we know about market behavior is central to generating theoretical, welfare, and practical insights.