This chapter focuses on the questions of which jurisdiction rules are applied to consumer contracts, particularly package travel contracts in China, what challenges and problems exist in judicial practice, and what can be done to enhance consumer protection. Based on case analysis, it examines the challenges in applying jurisdiction rules to consumer contracts in China. The main issues include the absence of a specific consumer jurisdiction rule in Chinese private international law, leading to problems in judicial practice. For instance, Chinese courts apply general jurisdiction rules from the Civil Procedure Law to consumer contracts, but these rules are not tailored to foreign-related disputes. This creates inconsistencies and confusion, as courts sometimes assume jurisdiction without proper justification. Chines courts also differ in interpreting the validity of choice of court agreements in standard consumer contracts. While agreements on jurisdiction are generally respected, if these clauses unreasonably limit a consumer’s legal options, they may be deemed unfair and invalid. This chapter concludes that the lack of a jurisdiction rule over consumer contracts results in courts using inappropriate laws, often without justifying their jurisdiction over consumer disputes. It advocates for establishing a specific consumer jurisdiction rule allowing consumers to sue in their home jurisdiction. If a jurisdiction clause imposes an unreasonable burden on the consumer or does not adequately inform consumers, it should be invalid.