Technological integration of industrial companies is based on sustainable production and economic relations, which in recent years have taken the format of platform interaction. Relations between companies are becoming more focused on environmental safety. They have received information openness of raw material flows, coordinated regulation of environmental branding programs and promotion of environmentally friendly products. The aim of this study is to develop and implement the concept of platform-based green manufacturing. The achievement of the goal is connected with the solution of tasks. Firstly, it is necessary to develop recommendations for the deepening of technological processes. Secondly, to produce the detailing of mechanisms of circular economy on the basis of industrial waste reduction. Thirdly, to propose measures for accelerated implementation of ecological branding mechanisms. The article provides scientific substantiation that the concept of platform greening refers to “green” approaches of modern production management. It helps to ensure the production and realization of high-tech products. The application of analysis and synthesis methods allowed to provide the following results: systematize the factors of institutional environment transformation and assess their impact on the ESG-transformation system. The conclusion is that the indicators of socio-environmental development help to timely adjust the progress of implementation of the concept of platform greening of production. This helps industrial companies to work coherently and efficiently in the main areas of their activities.