The Reality of Customer Satisfaction Regarding the Level of Services Provided by Retail Stores
摘要
This study aimed to identify the reality of customer satisfaction at the level of services provided, and the study was conducted on Al-Shaab Market Supermarket and Al-Amjad Mall Corporation in Bethlehem Governorate). The descriptive analytical approach to conducting the study and the questionnaire as a main tool for collecting information. The study was conducted on a random sample of (50) questionnaires, which consisted of the sample items, customers of shops in Al-Shaab Supermarket and Al-Majd Supermarket in Bethlehem Governorate. The study reached several results, the most important of which are: The results showed that the degree of service tangibility and customer satisfaction was, as the most common manifestations were the external appearance of the store, followed by the modern and advanced equipment and devices used in the performance of the service. The results showed that the degree of service reliability and customer satisfaction was great, as it was the most common aspect of the shops providing their services correctly, followed by the shops providing the service on time. The results revealed that the degree of response and customer satisfaction was great, as the most common manifestations were the immediate response to the needs of customers, followed by the workers who were always ready to deal with customers, and the least common was immediate response to customers’ inquiries and complaints.