Business Intelligence in Construction Companies as a Competitive Advantage: Insights from a Literature Review
摘要
The literature review delves into the realm of business intelligence (BI) in construction companies as a competitive advantage. The study focuses on exploring the potential of BI tools as a strategic resource for gaining a competitive edge in the construction industry. By defining BI tools and their relevance to construction companies, the review highlights how these tools can contribute to enhancing operational efficiency, decision-making processes, and overall project management. One of the key insights presented in the review is the transformative power of BI in enabling construction firms to make informed decisions, strategically plan their operations, and optimize their business processes. By leveraging BI tools effectively, companies can position themselves ahead of the competition and achieve long-term success in a dynamic and competitive market environment. The review emphasizes that BI is not just about winning projects but also about building a sustainable and thriving construction company. However, the review also sheds light on the challenges and limitations faced by construction companies when implementing BI solutions. Data quality and integration issues emerge as significant hurdles, with the need to ensure accuracy, consistency, and reliability of data from various sources such as schedules, budgets, material costs, and worker productivity. The lack of data integrity between sources poses a challenge for BI tools to provide meaningful insights for decision-making. Moreover, resistance to change within organizations is identified as another major challenge during the implementation of BI solutions. The review highlights how employees may resist adopting new technologies or methodologies, disrupting established workflows and processes. Overcoming this resistance and fostering a culture of data-driven decision-making are deemed essential for maximizing the benefits of BI in the construction industry. The review also touches upon the cost implications and expertise required for implementing BI solutions, emphasizing that these factors can pose challenges for construction companies. By addressing these challenges and leveraging BI tools effectively, construction firms can enhance their competitiveness, improve project outcomes, and drive sustainable growth in the industry.