Driving Customer Satisfaction: Exploring the Impact of Digital Banking Transformation in Banks
摘要
The main findings of the study showed that mobile banking has a significantly positive impact on improving customer satisfaction. This impact was measured by the overall score from the customers’ point of view (3.72). This shows that the level of appreciation is high, and the highest average was for the “Digital Interaction” field, where it received 3.97. The lowest average was for the “User Experience” field, which obtained (3.47) reflecting the opinion of customers about the effectiveness and quality of mobile banking services. which suggests a high level of estimation. The study presented several important recommendations, including banks must continue to enhance the provision of online banking services to ensure customer satisfaction. The design of the bank’s application should be appropriate and easy to use. Educate customers that using services Online banking is safe, and they can train customers on that.