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In response to escalating environmental apprehensions, there is a heightened consumer focus on sustainability, extending its influence across diverse sectors, notably e-commerce. This study meticulously examines the intricate landscape of consumer attitudes and behaviors concerning sustainable packaging solutions within the e-commerce domain. By synthesizing prevailing data, literature, and anticipated survey results, the research seeks to unravel the underlying drivers, obstacles, and preferences shaping consumer perceptions of sustainable packaging. The overarching objective of this paper is to furnish e-commerce enterprises with invaluable insights, enabling them to embrace practices harmonious with consumer preferences to satisfy customer needs while promoting environmental responsibility.

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Analysis of Consumer Behavior Towards Sustainable Packaging in e-Commerce

  • 章节

  • 发表日期：

    2025年

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  • Layla Alhalwachi,
  • Noor SJ. I. Ahmed,
  • Fajer Danish,
  • Amani Alabbas,
  • Chetan Bisht,
  • Atharv Jumde,
  • Prabhat Kumar,
  • Siddharth Uppal

摘要

In response to escalating environmental apprehensions, there is a heightened consumer focus on sustainability, extending its influence across diverse sectors, notably e-commerce. This study meticulously examines the intricate landscape of consumer attitudes and behaviors concerning sustainable packaging solutions within the e-commerce domain. By synthesizing prevailing data, literature, and anticipated survey results, the research seeks to unravel the underlying drivers, obstacles, and preferences shaping consumer perceptions of sustainable packaging. The overarching objective of this paper is to furnish e-commerce enterprises with invaluable insights, enabling them to embrace practices harmonious with consumer preferences to satisfy customer needs while promoting environmental responsibility.