In the first quarter of the twenty-first century, the world is witnessing political, cultural, technological, health, social, economic and media developments and changes, and even on the morphology of the population, patterns, habits and norms of societies, whether small or large, and there is no doubt that the media has a great impact on forming the views and opinions of individuals within society, and the influence In different tastes and criteria for selection. Frontier societies are distinguished by a distinct subculture, which was helped by a set of contiguous factors, whether ecological or historical factors, which ultimately led to the formation of a cultural system consisting of a set of distinct characteristics that make them the focus of attention and interest of researchers in anthropological studies. The researcher encouraged the study of Aswan in Egypt and Tabarka and Ain Drahm in Tunisia, the distinctive cultural features of the material culture of these societies, and through the field study of the community and the use of all anthropological study tools from interview and observation, and also in light of the Semiology Theory and Media Dependence Theory and symbolic interactionism.