The study is summarized in explaining the elements of the communication process, and the factors that achieve the communication process, which are represented in attracting attention, influencing perception, facilitating the process of memorizing and remembering, persuasion, creating a response and influencing post-service behavior, and explaining the objectives of the media communication process, and the types of visual communication according to the language used. And depending on the form of the communication material, then explain the functions and advantages of visual communication, explain the elements and components of graphic design, explain the visual identity and elaborate on the explanation of the elements, forms, patterns and standards of visual identity. Then focus on logo design and its five patterns, then discuss the role of graphic design in building the visual identity of visual media entities.