In the rapidly evolving landscape of the aviation industry, understanding and adapting to changing social values is paramount for sustainable growth and competitive advantage. With the increasing emphasis on passenger experience and societal expectations, it becomes crucial to examine how social values shape the evolution of aircraft interiors and influence passengers’ preferences. This research aims to identify social values and anticipate future trends in the value proposition within the aviation industry, particularly focusing on the transformation of aircraft interior design. The central research question guiding this study is: How do social values influence changes in aircraft interior design? To address this question comprehensively, several research tasks have been outlined. First, authors delve into the factors pertinent to identifying value propositions in the aviation industry, considering various stakeholders’ perspectives and industry dynamics. Subsequently, current shifts in societal values are analyzed, and future trends in value proposition within civil aviation are forecasted. To gain insights directly from potential passengers, a survey was conducted, aimed at understanding their preferences, expectations, and priorities when it comes to aircraft interior design. Furthermore, leveraging Artificial Intelligence, authors systematize the gathered data and develop a prototype that reflects the identified social values and future trends. The prompt for a generative AI is to build a prototype for an aircraft interior design based on the survey results and the taxonomy of annotated corpus of aviation values. This research employed a multi-method approach, including literature review, analysis of innovation examples in the industry, surveys, and prototyping utilizing Artificial Intelligence. The results of this study would help to obtain a comprehensive understanding of the direction in which the design of civil aviation aircraft can develop in response to societal demand.