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This chapter analyzes the book office revenue of Mei Lanfang’s 1930 U.S. tour by examining theater capacity, attendance, ticket pricing, and local press coverage. Drawing on data from newspapers, posters, and diaries, it reconstructs revenue figures across six cities and nine theaters, with 96 performances attracting 105,000 viewers and generating $310,000. The study underscores the importance of micro-level versification in historical research reveals regional differences in audience reception and ticket pricing. It highlights the significance of seemingly marginal materials, such as local advertisement, in uncovering key insights, affirming that meticulous, data-driven inquiry is essential to understanding Mei's cultural impact in America.  

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Decoding Box Office Revenue

  • 章节

  • 发表日期：

    2025年

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  • Zhaohui Hong,
  • Cunfa Dong

摘要

This chapter analyzes the book office revenue of Mei Lanfang’s 1930 U.S. tour by examining theater capacity, attendance, ticket pricing, and local press coverage. Drawing on data from newspapers, posters, and diaries, it reconstructs revenue figures across six cities and nine theaters, with 96 performances attracting 105,000 viewers and generating $310,000. The study underscores the importance of micro-level versification in historical research reveals regional differences in audience reception and ticket pricing. It highlights the significance of seemingly marginal materials, such as local advertisement, in uncovering key insights, affirming that meticulous, data-driven inquiry is essential to understanding Mei's cultural impact in America.