Laptop purchases and usage have expanded dramatically in recent years when compared to desktop computers due to their portability, lightweight, compact size, ease of use, and other advantages. Nowadays, the laptop is seen as a fast-moving consumer item. It becomes necessary for students and employees to accomplish their assignments. On the other hand, the market's purchasing intention for desktop computers has fallen. The laptop is regarded as the primary means of intra and intercommunication among working people. Laptop computers are now commonly provided when students enroll in engineering courses or when employees work in IT firms. The availability and purchase of many brands of laptops have expanded in the markets. This research article attempted to identify the factors impacting consumers’ buying behaviour while acquiring a new laptop, with a focus in the Thanjavur District.