With this shift to customers being safer at home comes the need for true adaptation of PR and marketing among restaurant enterprises, where aid is essentially required in making campaigns that keep people enticed enough to come through and dine on their food so they break even at the least. The growth of the reach and digitalization through social networks bring with it a new set of challenges and opportunities for business. The efficacy of these activities significantly determines the competitiveness and financial health of service enterprises. The research objective is the analysis of economic viability marketing campaigns in the hotel and catering business by identifying their impact on turnover, attracting new customers, and increasing customer loyalty. With the help of key PR and marketing tools, the authors research their impact on the economy, for example, by analyzing these tools in leading hotel and restaurant establishments. Special emphasis is given to the strengths and infectious properties that social networks and digital technologies offer these types of measures. In the course of the study, it has been proven that optimization of marketing budgets, innovative approaches, and competent use of social media platforms lead to profitability growth in hotel and restaurant businesses and ROI (Return on Investment), respectively, ensuring their competitiveness in contemporary markets.