With increasing pressure on sustainability in industry, this article addresses the challenge of successfully integrating environmental considerations from the earliest development stages of new products. Accordingly, the research question is: How can we optimize customer satisfaction, technical aspects, and environmental sustainability across the product life cycle? The aim is to examine and validate an integrated methodological strategy using the Analytic Network Process (ANP), Quality Function Deployment (QFD) and Life Cycle Assessment (LCA). The methodological strategy adopted is based on a systematic literature review and a critical analysis of previous applications of such a strategy in various industrial sectors. The results demonstrate that the ANP-QFD-LCA strategy yields significant improvements in multi-criteria environmental impact assessment, customer satisfaction, and process efficiency. The study criticizes the strengths and weaknesses of this integrated approach, including the challenges of multi-criteria assessment, stakeholder integration issues and initial costs. It also suggests avenues for future research aimed at broader adoption of the method, thereby opening new opportunities for sustainable innovation.