Public trust and confidence in the police are synonymous with Britain’s model of policing by consent. This chapter draws on more than a decade of learning from a research unit in the United Kingdom’s capital city of London and reflects on our experiences of embedding trust and confidence into operational policing, first from within the Metropolitan Police Service itself and more recently as part of its oversight function at London’s Mayor’s Office for Policing and Crime (MOPAC). Along the way, we use data from our own Public Attitude Survey to explore in detail ‘what it means’ for citizens to trust and feel confident in their police and look back at the changing dynamics of public relations in a turbulent time for London’s Metropolitan Police Service. With just half of the city’s residents feeling confident at the time of writing, we reflect on both the successes and challenges in driving trust and confidence back to the top of London’s policing agenda. From our position at London’s Mayor’s Office, we also look ahead to new opportunities, including taking this learning ‘back to the coalface’ and equipping frontline officers with the tools they need to rebuild trust and confidence in London.