In the past, media portrayed IT entrepreneurs as economic leaders and role models. Recently, however, controversies over the power of large tech firms, questionable business ethics and surveillance capitalism have tarnished this image. These concerns have sparked a new wave of creators, entrepreneurs and activists addressing the ethical challenges of the IT world. This chapter examines individuals who use IT for social good or to challenge the negative impacts of digitization. It explores their motivations through life-history examples. The article concludes by discussing entrepreneurial IT virtues within virtue ethics and argues that systematic analyses of virtuous IT exemplars can help promote ethical practices in IT entrepreneurship.