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Los ricos también lloran (“The Rich Also Cry”) is the quintessential Mexican telenovela. First shown in 1979–80 and globally exported, it was rebooted in 2022 by Televisa. This chapter covers the industrial context; journalistic accounts; scholarly approaches to its broader context; and reception, both in print and on social media. Following Joseph D. Straubhaar et al., it identifies a tension between the telenovela’s proximity to the Mexican viewer, including the local star system, a traditional virtue of broadcast television, and the increasing cosmopolitanism of TV drama and its newly omnivorous consumer. The chapter also offers a close reading of the last episode of the remake, examining both its text and its live Twitter footprint, and a comparison with the finale of the original telenovela.

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Proximity and Cosmopolitanism in the Remake of Los ricos también lloran (“The Rich Also Cry,” TelevisaUnivision/W Studios, 2022)

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  • 发表日期：

    2025年

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  • Paul Julian Smith

摘要

Los ricos también lloran (“The Rich Also Cry”) is the quintessential Mexican telenovela. First shown in 1979–80 and globally exported, it was rebooted in 2022 by Televisa. This chapter covers the industrial context; journalistic accounts; scholarly approaches to its broader context; and reception, both in print and on social media. Following Joseph D. Straubhaar et al., it identifies a tension between the telenovela’s proximity to the Mexican viewer, including the local star system, a traditional virtue of broadcast television, and the increasing cosmopolitanism of TV drama and its newly omnivorous consumer. The chapter also offers a close reading of the last episode of the remake, examining both its text and its live Twitter footprint, and a comparison with the finale of the original telenovela.